Should We Pray Digitally?

Smartphones have forever changed the way we live, and more than 90% of people in North America are now carrying around what are essentially ultra-compact, Internet-connected computers. It’s also impacting the way we pray, with hundreds of Christian prayer apps available. (Here are a few specific to our Catholic faith.) But should we pray digitally? […]

Growing Your Following

As social distancing and shelter in place orders began to take effect across North America this past spring, our analytics team took a look at traffic on parish Facebook pages. The week over week numbers from March 10-16 vs. March 3-9 astounded us. (You were probably growing your following at this point too!) Average 834% […]

Picture Frames and Pinned Posts

With public Masses suspended across the United States, this past spring charitable contributions were in freefall at many parishes. The churches that are thriving right now did triage quickly in the spring, using various digital techniques and tools. Since the Sunday plate may no longer suffice, it’s time to ask everyone to move to online […]

Livestreaming Mass Right Now

As we move into month six of the coronavirus pandemic, some parishes are wondering, “Should we just direct people to the daily Mass on EWTN and shut down our livestream?” Other parishes have made the decision to livestream Mass themselves. The truth is, you need to be livestreaming Mass right now, and don’t stop. Here’s […]

Getting in Touch

If you’re watching the news about the further spread of coronavirus and wondering, “What are some ways we can be prepared this time around?” remember that the most overlooked items are the lines of communication. Here are a few things to attend to to be sure you’re 100% up to speed on getting in touch: […]

Spring Cleaning Emails

Keeping your organization’s contact information current and clean is a never-ending process. We’ve talked about it before in this space (remember Email Hippo?), and we’ll continue to talk about it because it’s so important. And we will continue to provide you with suggestions you can use to keep improving your records. Today we’re highlighting an […]

Who Should Send the Email?

People receive around 100 emails per day, a mind-bending mix of work-related communications, solicitations from different organizations, personal bills and spam. The average person is constantly sifting through the clutter in their inbox. They are deciding whether to click on and read the email, delete it or “save it for later” (many never get to […]

Using AmazonSmile at Your Parish

According to Statista, there will be a projected 2.14 billion online shoppers by 2021. With these kinds of numbers, it’s safe to say that many of your parishioners shop online. Amazon has created an incentive to its customers to benefit non-profit organizations through the program AmazonSmile. For every qualified purchase an Amazon customer makes, 0.5% of the price […]

A Picture is Worth 1000 Words

In the past, I’ve touched on the importance of bullet points and numbered lists. But even more effective than good writing is a good visual! Our brains can process and retain information through visual means more successfully than by listening or reading. People retain 10-20% of what they hear and read. However, they retain about […]

Social Media Management Tools

Do you find it challenging to keep up with the activity on your parish Facebook page? Has your parish Twitter page stopped tweeting? Does your Instagram seem more like a telegram? Thankfully, there are some social media management tools out there to help out. We know that it can be tough for a person to […]