Using ABOUT on Facebook

Facebook followers are often your most faithful parishioners. They not only fill the pews each week, but they are also looking to stay connected outside of Mass. Facebook contains information about these parishioners that can help you stay connected with them. By using ABOUT on Facebook, you can learn a lot about them. By clicking […]

A Future Without Bulletins?

The Sunday bulletin has been a staple of Catholic life in North America for more than 75 years. But as almost all areas of life become digital, a paper bulletin may soon become a thing of the past (and maybe you’re already moving toward digital fundraising letters). Can we imagine a future without bulletins? What […]

Follow CARA at Georgetown University

Last month we included a post about the number of people entering the Catholic Church in the United States and around the world. That information came from the Center for Applied Research in the Apostolate (CARA), which was founded at Georgetown University in 1964. Over the last 55 years, CARA has been researching demographic trends […]

Using Facebook Business Manager

Are you using Facebook Business Manager? Most parishes manage their Facebook page from the personal account of a pastor, staff member, or volunteer. And that’s not a bad way to go. But if more than one person is helping manage your page, or if your church runs multiple Facebook pages (like a school page, religious […]

Claim Your Church’s Vanity URL

In recent years, Facebook has added a “vanity URL” or “username” feature to all Pages, including your parish page. This is a unique set of characters preceded by the @ symbol that can be used to make your parish easier to find on Facebook. If your parish started its page more than a few years […]

First Impressions and Profile Pictures

First impressions and profile pictures are funny things. We all know by now that first impressions matter just as much online as they do in person, so making sure your parish’s Facebook page looks good is extremely important. Back in 2017, Facebook abandoned the square profile picture used since 2005 and moved to a circular […]

Use the Newsfeed for Good

Ever wondered how the Facebook newsfeed works? As of 2019, it takes into account millions of factors when determining what appears in your parishioners’ feeds. But the three most important factors are still 1) which pages your parishioners have liked and followed, 2) what sort of posts they like, share, and comment on, and 3) […]

Parish Facebook Categories Matter

Facebook categorizes all organization pages into different groups. However, if your parish’s Facebook page was set up years ago, you might not be in any categories! Parish Facebook categories matter. They help in Google searches, Facebook searches, and Facebook recommendations. In order to make your parish more visible on Facebook, there are a number of […]

Fundraising Letters or Emails?

It’s an age-old question: fundraising letters or emails? If you’re responsible for your church’s annual stewardship drive, you’re probably wondering whether this is the year you should move from regular mail and checks to email and online giving. Our team’s recommendation, based on deep research and professional experience, is that yes, you should definitely start moving […]