Social Media’s 80/20 Rule

Do you know social media’s 80/20 rule? It’s the same as the 80/20 rule in other areas of Catholic parish life. If you review your parish finances, it’s highly likely that 80 percent of your offertory comes from 20 percent of your families. Likewise, 20 percent of your volunteers are completing 80 percent of your […]

Know Your Social Media Genres

Know your social media genres! It can be a challenge to manage multiple social media accounts. If your Catholic parish is active on other social media platforms, such as Twitter, Instagram, or Snapchat, consider using a third-party service such as Hootsuite, to post the same content on multiple platforms at once. That will help manage […]

Beginning with Facebook Insights for your Catholic Parish

If you’re administering your Catholic parish Facebook page, spend a little time each week using Insights. Just log into Facebook, click on your page, and then use the “Insights” link at the top: Then, using the navigation bar to the left, click on “Posts.” Once you’re in there, take a look at your most popular […]