Eliminate Role-Based Email Addresses

Some years ago, it was popular to create role-based email addresses at companies and non-profits, addresses like info[at]yourparishname.org or admin[at]yourparishname.org. However, since these sorts of addresses are commonly shared between several employees and sometimes fall into disuse, Internet users are moving back into the other direction: john[at]yourparishname.org, frtim[at]yourparishname.org, and so on. For your parish, that […]

Archiving Parish Livestreams?

Since the coronavirus pandemic hit America in February 2020, almost every parish in the country has livestreamed or pre-recorded Masses. Several months into our “new normal,” the question is coming up more and more: how long should we keep these Mass recordings around on our Facebook page? The answer? Not very long. You should be […]

The Creaster Opportunity

Christmas represents an incredible opportunity to minister to “Creasters,” those nominal Catholics that only attend Mass during Christmas and Easter. But there is no “one size fits all” ministry answer to how to approach Creasters. Instead, a multi-faceted approach will ensure that you cast the widest net possible. Let’s call this the Creaster opportunity. Here […]

How Spammy Is Your Parish Email?

We are sending more emails than ever, and billions of messages crisscross the globe each day. For every legitimate message that needs to get somewhere, there’s probably 3-4 that are scams, viruses, or unwanted marketing schemes. This begs the question: how spammy is your parish email? Maybe you’ve noticed over the last few months that […]

Publishing Parish Reports

A few weeks ago, this parish report, delivered via YouTube from a pastor in Oklahoma, caught our team’s attention. It’s a textbook case of what publishing parish reports should be: It opens with an attitude of prayer: Father’s reading of one of Paul’s letters, followed by a brief reflection, sets the tone for the rest of the […]

Virtual Coffee and Doughnuts

Even several months into the pandemic, some of us can abuse Facebook. After all, it’s not a communications tool like Flocknote, Constant Contact, or Mailchimp. It’s a social media platform, and as we hear in Oz, “…that’s a horse of a different color!” Its primary purpose is not to inform, but to engage. That’s why […]

Mass time are published elsewhere

A few days ago we shared advice on how and where to update your Christmas Mass times (see here). But did you know there are a growing number of third-party Internet sites that advertise the Mass and confession times of every parish in North America? And do you know if your parish information is correct? […]

Update Your Mass Times

Advent is almost upon us , which means it’s time to publish your Christmas Eve and Christmas Day Mass times…everywhere. This is important because many nominal Catholics start searching for Mass times to help decide where they will worship during this high holy day. Get to it and update your Mass times. It’s not just […]