How Spammy Is Your Parish Email?

We are sending more emails than ever, and billions of messages crisscross the globe each day. For every legitimate message that needs to get somewhere, there’s probably 3-4 that are scams, viruses, or unwanted marketing schemes. This begs the question: how spammy is your parish email? Maybe you’ve noticed over the last few months that […]

COVID-19 and Parish Communications

You have learned a lot about how parishioners engage with the parish over the last several months. Social distancing has allowed you to contact loyal parishioners in new ways. It has also (hopefully) provided you an opportunity to engage some people that are thinking of coming back to the Church during this unprecedented time. You’re […]

Getting in Touch

If you’re watching the news about the further spread of coronavirus and wondering, “What are some ways we can be prepared this time around?” remember that the most overlooked items are the lines of communication. Here are a few things to attend to to be sure you’re 100% up to speed on getting in touch: […]

Spring Cleaning Emails

Keeping your organization’s contact information current and clean is a never-ending process. We’ve talked about it before in this space (remember Email Hippo?), and we’ll continue to talk about it because it’s so important. And we will continue to provide you with suggestions you can use to keep improving your records. Today we’re highlighting an […]

Who Should Send the Email?

People receive around 100 emails per day, a mind-bending mix of work-related communications, solicitations from different organizations, personal bills and spam. The average person is constantly sifting through the clutter in their inbox. They are deciding whether to click on and read the email, delete it or “save it for later” (many never get to […]

You Get What You Ask For

The CSM team often works with pastors and staff that say, “We wish parishioners would increase their financial support.” The response that we offer, though simple, often comes as a surprise to many. We ask in return, “Have you asked for it?”  People are willing to increase their support if they feel engaged in the mission and […]

Use Bullets and Numbered Lists

Your pastor is busy. Your committee chairs have day jobs. Your volunteers are being pulled in a million different directions and the only difference between you hosting a successful parish event and overseeing a complete disaster is the information contained in the email you are about to send. How do you make sure your email […]

A Future Without Bulletins?

The Sunday bulletin has been a staple of Catholic life in North America for more than 75 years. But as almost all areas of life become digital, a paper bulletin may soon become a thing of the past (and maybe you’re already moving toward digital fundraising letters). Can we imagine a future without bulletins? What […]

The Value of an Email Address

When our team conducted a national research project focused on giving trends in Catholic parishes, we asked parishes how many registered households had an email address on file with the parish. Churches that had emails for 70% or more of their households reported average household giving that was 21% higher than churches that had emails […]