The Creaster Opportunity

Christmas represents an incredible opportunity to minister to “Creasters,” those nominal Catholics that only attend Mass during Christmas and Easter. But there is no “one size fits all” ministry answer to how to approach Creasters. Instead, a multi-faceted approach will ensure that you cast the widest net possible. Let’s call this the Creaster opportunity. Here […]

Mass time are published elsewhere

A few days ago we shared advice on how and where to update your Christmas Mass times (see here). But did you know there are a growing number of third-party Internet sites that advertise the Mass and confession times of every parish in North America? And do you know if your parish information is correct? […]

Update Your Mass Times

Advent is almost upon us , which means it’s time to publish your Christmas Eve and Christmas Day Mass times…everywhere. This is important because many nominal Catholics start searching for Mass times to help decide where they will worship during this high holy day. Get to it and update your Mass times. It’s not just […]

COVID-19 and Parish Communications

You have learned a lot about how parishioners engage with the parish over the last several months. Social distancing has allowed you to contact loyal parishioners in new ways. It has also (hopefully) provided you an opportunity to engage some people that are thinking of coming back to the Church during this unprecedented time. You’re […]

Bonfires, Community, and Confession

I love fall – the foliage, football, and (bon)fires. By the first of October, I hope that I’ve already sat around multiple bonfires, stuffed myself and my kids with s’mores and successfully picked all the hay out of my family’s clothes before we head home from another fun-filled parish fall festival. Staring into the flames […]

Google Trends at the Parish

Google Trends is an incredible resource – an up-to-the-minute look at what people are typing into the most popular search engine in the world. And you can stay on top of things with Google Trends at the parish. One quick glance every month will give you a sense of what events, movies, songs, and celebrities […]

Livestreaming Mass is Essential

With “shelter at home” orders issued around the country this last spring, many parishes are continuing livestream Masses, prayers, reflections,  and other events. Pastors, staff, and volunteers are being very creative in the content they are providing – it’s incredible to see! Livestreaming Mass is essential. Parishes want to use the streaming platform that reaches […]

Growing Your Following

As social distancing and shelter in place orders began to take effect across North America this past spring, our analytics team took a look at traffic on parish Facebook pages. The week over week numbers from March 10-16 vs. March 3-9 astounded us. (You were probably growing your following at this point too!) Average 834% […]