Publishing Mass Times on Facebook

Earlier this month I mentioned that 95% of your website visitors are just looking for Mass times. The same is true for people who search for your church on Facebook. Are you publishing Mass times on Facebook? The best place to display Mass times on Facebook is in your page’s “About” section, under your “Story”: […]

Using ABOUT on Facebook

Facebook followers are often your most faithful parishioners. They not only fill the pews each week, but they are also looking to stay connected outside of Mass. Facebook contains information about these parishioners that can help you stay connected with them. By using ABOUT on Facebook, you can learn a lot about them. By clicking […]

Using Facebook Business Manager

Are you using Facebook Business Manager? Most parishes manage their Facebook page from the personal account of a pastor, staff member, or volunteer. And that’s not a bad way to go. But if more than one person is helping manage your page, or if your church runs multiple Facebook pages (like a school page, religious […]

Shorten Links Easily with Bit.ly

Your parish website is likely a simple, concise variation of your church name and/or city, and therefore it is easy for you to direct parishioners and visitors to your main page. But how easy is it for you to guide your website visitors elsewhere on your site? Luckily, you can make it extremely easy in […]

Claim Your Church’s Vanity URL

In recent years, Facebook has added a “vanity URL” or “username” feature to all Pages, including your parish page. This is a unique set of characters preceded by the @ symbol that can be used to make your parish easier to find on Facebook. If your parish started its page more than a few years […]

First Impressions and Profile Pictures

First impressions and profile pictures are funny things. We all know by now that first impressions matter just as much online as they do in person, so making sure your parish’s Facebook page looks good is extremely important. Back in 2017, Facebook abandoned the square profile picture used since 2005 and moved to a circular […]

Use the Newsfeed for Good

Ever wondered how the Facebook newsfeed works? As of 2019, it takes into account millions of factors when determining what appears in your parishioners’ feeds. But the three most important factors are still 1) which pages your parishioners have liked and followed, 2) what sort of posts they like, share, and comment on, and 3) […]

Parish Facebook Categories Matter

Facebook categorizes all organization pages into different groups. However, if your parish’s Facebook page was set up years ago, you might not be in any categories! Parish Facebook categories matter. They help in Google searches, Facebook searches, and Facebook recommendations. In order to make your parish more visible on Facebook, there are a number of […]

Social Media’s 80/20 Rule

Do you know social media’s 80/20 rule? It’s the same as the 80/20 rule in other areas of Catholic parish life. If you review your parish finances, it’s highly likely that 80 percent of your offertory comes from 20 percent of your families. Likewise, 20 percent of your volunteers are completing 80 percent of your […]

Know Your Social Media Genres

Know your social media genres! It can be a challenge to manage multiple social media accounts. If your Catholic parish is active on other social media platforms, such as Twitter, Instagram, or Snapchat, consider using a third-party service such as Hootsuite, to post the same content on multiple platforms at once. That will help manage […]