Publishing Parish Reports

A few weeks ago, this parish report, delivered via YouTube from a pastor in Oklahoma, caught our team’s attention. It’s a textbook case of what publishing parish reports should be: It opens with an attitude of prayer: Father’s reading of one of Paul’s letters, followed by a brief reflection, sets the tone for the rest of the […]

Virtual Coffee and Doughnuts

Even several months into the pandemic, some of us can abuse Facebook. After all, it’s not a communications tool like Flocknote, Constant Contact, or Mailchimp. It’s a social media platform, and as we hear in Oz, “…that’s a horse of a different color!” Its primary purpose is not to inform, but to engage. That’s why […]

Update Your Mass Times

Advent is almost upon us , which means it’s time to publish your Christmas Eve and Christmas Day Mass times…everywhere. This is important because many nominal Catholics start searching for Mass times to help decide where they will worship during this high holy day. Get to it and update your Mass times. It’s not just […]

Returning to Old Posts

Our director, John, recently had an interesting conversation with a Catholic Social Media subscriber in Nebraska. Her question was this: How can our parish return to old posts or initiatives and provide updates in the best possible way? It’s a great question. Returning to old posts is a great idea. Here are a few things […]

If It’s Free, You’re the Product

Your eyes have likely glazed over at the number of “free offers” you’re receiving right now. The pandemic’s effect on the worldwide economy has led to thousands of businesses peddling all kinds of products and services for free. The world of Catholicism is no different. And some of these resources are amazing. But let’s stop to […]

Google Trends at the Parish

Google Trends is an incredible resource – an up-to-the-minute look at what people are typing into the most popular search engine in the world. And you can stay on top of things with Google Trends at the parish. One quick glance every month will give you a sense of what events, movies, songs, and celebrities […]

Growing Your Following

As social distancing and shelter in place orders began to take effect across North America this past spring, our analytics team took a look at traffic on parish Facebook pages. The week over week numbers from March 10-16 vs. March 3-9 astounded us. (You were probably growing your following at this point too!) Average 834% […]

Facebook Groups and Ministry

If you this past spring you were scrambling to move your ministries online for the foreseeable future, there are dozens of tools available. But one tool, in particular, is a godsend for the way you’re already communicating – Facebook Groups and ministry! A Facebook Group is a bit like a page, but with more focus […]

Picture Frames and Pinned Posts

With public Masses suspended across the United States, this past spring charitable contributions were in freefall at many parishes. The churches that are thriving right now did triage quickly in the spring, using various digital techniques and tools. Since the Sunday plate may no longer suffice, it’s time to ask everyone to move to online […]

Livestreaming Mass Right Now

As we move into month six of the coronavirus pandemic, some parishes are wondering, “Should we just direct people to the daily Mass on EWTN and shut down our livestream?” Other parishes have made the decision to livestream Mass themselves. The truth is, you need to be livestreaming Mass right now, and don’t stop. Here’s […]