Appeals, campaigns, and events

Not all fundraising activities are created equal. All parish and school fundraising opportunities are unique and while your leaders likely have a firm grasp on how they differ, it’s important to let your parishioners and school families know the purpose and goal of each fundraising event. Consider the following as a general outline to separate […]

Worst Fundraising Ideas Ever

Magazine subscriptions. Chocolate sales. Caramel corn delivery services. We’ve all participated in these sorts of gimmicky fundraising schemes, hawked by companies that claim their particular product will raise tens of thousands of dollars for your Catholic parish. They tend to be some of the worst fundraising ideas ever. Here are four reasons to avoid them […]

Stewardship a Disciple’s Response

December 31 is just nine short months away, and with it will come year-end giving decisions for many of your parishioners. In addition to reminding them of the tax benefits and various ways they can support the parish, you also need to give them food for thought so their giving is in line with their […]

Online Giving Beyond Sunday

At CSM we are always encouraging our clients to optimize technology. Part of the optimization we recommend to our clients is having an easy-to-use, donor-centric way to allow your parishioners and supporters to give online. As parishioners are becoming more comfortable with donating online, churches are expanding when they launch calls to action. This means […]

The Value of an Email Address

When our team conducted a national research project focused on giving trends in Catholic parishes, we asked parishes how many registered households had an email address on file with the parish. Churches that had emails for 70% or more of their households reported average household giving that was 21% higher than churches that had emails […]

Fundraising Letters or Emails?

It’s an age-old question: fundraising letters or emails? If you’re responsible for your church’s annual stewardship drive, you’re probably wondering whether this is the year you should move from regular mail and checks to email and online giving. Our team’s recommendation, based on deep research and professional experience, is that yes, you should definitely start moving […]

Parish Entry Point Giving

Parish entry point giving is a topic rarely discussed in Catholic churches. This week, take a few minutes to review your parish’s online gift portal. When someone makes a first-time gift online, is the “Amount of Gift” box empty, or is it automatically filled with an appropriate amount? Ideally, it should be filled with what […]

Improve Your Parish’s Online Giving Form

Your parishioners’ time is precious, and you want to make it easy for them to give; the number one way to do this is to improve your parish’s online giving form. This week, evaluate your online giving form: How many fields do you require donors to fill out? Could you eliminate one or more? How […]