Growing Your Following

As social distancing and shelter in place orders began to take effect across North America this past spring, our analytics team took a look at traffic on parish Facebook pages. The week over week numbers from March 10-16 vs. March 3-9 astounded us. (You were probably growing your following at this point too!) Average 834% […]

Getting in Touch

If you’re watching the news about the further spread of coronavirus and wondering, “What are some ways we can be prepared this time around?” remember that the most overlooked items are the lines of communication. Here are a few things to attend to to be sure you’re 100% up to speed on getting in touch: […]

Post Program Surveys

High school teachers, college professors, and even fitness program instructors have started implementing post-course surveys. The moment a class is over, students are asked to complete a short assessment of the instructor and class. These anonymous surveys are designed to help instructors improve, leading to more effective materials and teaching methods over time. So, should […]

Spring Cleaning Emails

Keeping your organization’s contact information current and clean is a never-ending process. We’ve talked about it before in this space (remember Email Hippo?), and we’ll continue to talk about it because it’s so important. And we will continue to provide you with suggestions you can use to keep improving your records. Today we’re highlighting an […]

Who Should Send the Email?

People receive around 100 emails per day, a mind-bending mix of work-related communications, solicitations from different organizations, personal bills and spam. The average person is constantly sifting through the clutter in their inbox. They are deciding whether to click on and read the email, delete it or “save it for later” (many never get to […]

Using AmazonSmile at Your Parish

According to Statista, there will be a projected 2.14 billion online shoppers by 2021. With these kinds of numbers, it’s safe to say that many of your parishioners shop online. Amazon has created an incentive to its customers to benefit non-profit organizations through the program AmazonSmile. For every qualified purchase an Amazon customer makes, 0.5% of the price […]

Parish Planned Giving Seminars

It is no secret that the largest transfer of wealth in human history is starting to take place between Baby Boomers and Millennials. Over the next 30 years, an estimated $68 trillion will be transferred between the two generations. While this is occurring, there is a great opportunity for non-profits to secure donations through planned giving. […]

A Picture is Worth 1000 Words

In the past, I’ve touched on the importance of bullet points and numbered lists. But even more effective than good writing is a good visual! Our brains can process and retain information through visual means more successfully than by listening or reading. People retain 10-20% of what they hear and read. However, they retain about […]

Social Media Management Tools

Do you find it challenging to keep up with the activity on your parish Facebook page? Has your parish Twitter page stopped tweeting? Does your Instagram seem more like a telegram? Thankfully, there are some social media management tools out there to help out. We know that it can be tough for a person to […]